Jonathan Vaughters, Tour de Georgia CyclingNews.com interviews Jonathan Vaughters on the team’s new Garmin sponsorship and also the changing paradigm in team sponsorships in general.

From the article: “From an objective standpoint, cycling is a very effective marketing tool, and they just needed an excuse to get back in. We showed that we had some real empirical evidence that doping is no longer occurring, and as soon as that evidence was given a year to percolate, the sponsors came back,” said Vaughters.

“In fact, the CEO of Garmin had never been to a bike race or seen a bike race - it wasn’t out of the love of the sport that he approved the deal, he did it based solely on the numbers,” he continued